Saturday, July 28, 2007

How European Consumers Use the Internet for Health Information

In Europe, where strict regulations currently govern the communication
of information about prescription medicines and treatment
alternatives, the primary pharmaceutical marketing focus to date has
been directed at the people who write the prescriptions: the
physicians. Now for the first time, Manhattan Research reveals
European consumers' attitudes and preferences for finding health and
pharmaceutical information with its new study, Cybercitizen(r) Health

Which pharmaceutical websites are European consumers visiting for
information to help make critical healthcare decisions for themselves
and their families? The study reveals the leading health and
pharmaceutical websites based on the number of visiting European
consumers, while detailing consumer satisfaction with site content,
applications, tools, and features.



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